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BY Mildred Europa Taylor, 9:00am June 28, 2025,

BiteSight: A look at the new video-first food delivery app making waves in NYC and beyond

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by Mildred Europa Taylor, 9:00am June 28, 2025,
Photo Credit: Instagram / lusciousviv

BiteSight, the new video-first food delivery app, started really turning heads after a sister urged her brother in a viral TikTok video to introduce the app.

“I built this app, and it’s like TikTok meets DoorDash,” the woman’s brother, Lucious McDaniel IV, said of the app.

As the video went viral, BiteSight quickly started rising in the Apple App Store rankings. As of June 24, 2025, the Black-owned app holds a rating of 4.9 stars out of 5 from over 1,200 reviews, Afrotech reported.

BiteSight is a video-first food delivery app that lets users scroll through short videos of meals, see what their friends are eating, rating and loving,and get it delivered right to their door. Essentially, the app shows users videos of meals that it thinks they will love from nearby restaurants in New York City and delivers the meals. Users can even rank their favorite places and build a personalized hit list of must-try bites using the app. They can share the results with their friends.

“I built this because I wanted to see all of my friends’ favorite food delivery spots,” co-founder McDaniel IV shared. “Now, I can, like, go to their profile, see the places they like and what they rated them… and everything you see, you can get it delivered in like 15 minutes. It’s really cool.”

McDaniel IV and Zac Shulwolf came together to build the app after studying together at UT Austin. Shulwolf did CS and AI Research, while McDaniel IV went on to build his first $1 million ARR product while moonlighting at a YC startup when he was 19.

McDaniel IV also built a treasury management company that centers on nonprofits and was an analyst at General Atlantic covering restaurant tech.

Once Shuwolf completed his Master’s in Computer Science, McDaniel IV quit his restaurant tech investor job in New York. The two then began brainstorming on what they could build together around their shared love of food.

The result is BiteSight, which is gaining interest beyond New York City and going up the Apple Store charts. McDaniel IV recently shared that Plano, TX; Altadena, CA; Massapequa, NY; Kissimmee, FL; and Joliet, IL, are some of the cities requesting for BiteSight, Afrotech reported.

But it wasn’t easy getting this far with the app. McDaniel IV said in a video shared last month that he struggled to raise the app’s first round of funding.

He said he and his team were at more than a hundred meetings with investors in just one to two weeks. After several rejections, one investor believed in their vision after just a 15-minute call and provided $50,000 in funding.

“At the seed stage, many investors are looking to bet on you as a founder,” McDaniel IV said.

He shared that the first five to 20 pitches were “really bad,” but after several meetings, he worked on his delivery and presence and that made the difference.

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Last Edited by:Mildred Europa Taylor Updated: June 27, 2025

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